Wix Commerce

Wix Commerce is a part of the Wix website builder platform, allowing users to create fully functional online stores without any coding knowledge. Launched in 2006, Wix has grown into one of the most popular drag-and-drop website builders, powering over 200 million websites globally.

In 2025, Wix eCommerce is more powerful than ever, offering advanced tools like AI-powered website design (Wix ADI), multichannel selling, product management, secure checkout, and mobile optimization. It’s an ideal choice for individuals and small to medium-sized businesses seeking an easy, budget-friendly e-commerce solution.

Key Features of Wix eCommerce

1. Drag-and-Drop Store Builder

Wix provides a true WYSIWYG (What You See Is What You Get) editor with intuitive drag-and-drop functionality. You can customize any part of your site, including headers, footers, product pages, and checkout.

2. Wix ADI (Artificial Design Intelligence)

Wix ADI can automatically generate a customized website based on a few questions you answer about your business. It’s ideal for beginners who want a quick, professional-looking store setup.

3. Mobile Optimization

All Wix eCommerce templates are responsive by default, ensuring your site looks great on phones and tablets.

4. Product & Inventory Management

Manage physical or digital products, variants (size, color), stock levels, shipping rules, and taxes from one dashboard.

5. Multiple Payment Gateways

Accept payments via credit cards, PayPal, Stripe, Wix Payments, and even Buy Now Pay Later services like Afterpay or Klarna (in supported regions).

6. Multichannel Selling

Sell your products on Facebook, Instagram, and marketplaces like Amazon or eBay through integrations or third-party apps.

7. Built-In SEO Tools

Wix eCommerce offers customizable meta tags, alt text, sitemaps, 301 redirects, and other SEO features directly in the editor.

8. App Market

The Wix App Market has 300+ apps for marketing, analytics, shipping, chatbots, reviews, and more.

9. Abandoned Cart Recovery

Send automated emails to users who leave items in their carts without checking out—built-in on Business Unlimited and higher plans.

10. Analytics and Reports

Track sales, traffic, orders, and customer behavior via Wix’s analytics dashboard or connect to Google Analytics and Facebook Pixel.

Wix eCommerce Pricing Plans (2025)

All eCommerce plans include SSL security, mobile optimization, hosting, and 24/7 support.

Wix eCommerce Pros and Cons

✅ Pros

• Beginner-Friendly: Perfect for users with no web design or coding experience.

• Fast Setup: Build a professional-looking online store in under an hour.

• Affordable Pricing: Great value compared to Shopify and BigCommerce.

• Flexible Design: More design freedom than most competitors.

• Mobile-Optimized: Sites look great and function smoothly on mobile.

• Good SEO Features: Advanced users can customize nearly every on-page SEO element.

• All-in-One Solution: Hosting, payments, security, and marketing tools included.

❌ Cons

• Limited Scalability: Not ideal for very large or complex e-commerce operations.

• App Reliance: Advanced features (like multichannel selling) often require third-party apps.

• Template Lock-In: Once you choose a template, switching designs can be time-consuming.

• Weaker for B2B: Lacks features like customer groups, custom pricing, and quote management found in BigCommerce.

• No Native POS: Unlike Shopify, Wix lacks an integrated Point of Sale (POS) system.

Who Should Use Wix eCommerce?

Wix eCommerce is best suited for:

• Beginners and first-time store owners.

• Freelancers, artists, and makers selling digital or physical goods.

• Boutique businesses with small-to-medium product catalogs.

• Local service providers offering bookings and product upsells.

• Solopreneurs wanting full design control with minimal tech skills.

If you’re looking for ease, affordability, and professional aesthetics—Wix eCommerce is a fantastic choice.