Make.com
Make, rebranded from Integromat in 2022, is a powerhouse in workflow automation software, excelling in visual, scenario-based automations for 2025. Known for “Make automation scenarios,” it offers superior data handling and branching, making it a favorite for mid-sized businesses tackling intricate processes like data migrations or multi-app syncs.Key Features of Make in 2025Make’s scenario builder uses modules for triggers, actions, and routers, supporting iterators for handling arrays and advanced functions like JSON parsing. 2025 brings deeper AI integration via modules for tools like GPT-4, enabling dynamic content creation.Key features:
- 1,500+ Integrations: Covers HTTP, databases, and apps like Asana, QuickBooks.
- Data Transformation: Built-in tools for mapping, filtering, and aggregations without code.
- Scheduling and Error Management: Cron triggers, retries, and notifications.
- AI Modules: Parse unstructured data or generate responses automatically.
- Collaboration: Team scenarios, version control, and execution logs.
- Mobile App: Monitor and edit on the go.
- Custom Apps: Build your own modules for proprietary systems.
Updates in 2025 include enhanced scalability for cloud bursting and better webhook security.Pricing for Make: Operation-Based ValueMake charges per operation (similar to tasks), with a free tier for testing. 2025 pricing:
|
Plan Name
|
Price (Monthly, Billed Annually)
|
Key Limits/Features
|
Best For
|
|---|---|---|---|
|
Free
|
$0
|
1,000 operations/month, 2 active scenarios
|
Testing and light use
|
|
Core
|
$9
|
10,000 operations/month, unlimited scenarios, basic support
|
Small teams
|
|
Pro
|
$16
|
10,000 operations/month (higher concurrency), custom variables
|
Advanced users
|
|
Teams
|
$29
|
10,000 operations/user, collaboration tools
|
Group workflows
|
|
Enterprise
|
Custom
|
Unlimited, SSO, on-prem options
|
Large-scale deployments
|
Operations include data transfers; visit make.com/en/pricing.Pros and Cons of MakePros:
- Powerful for complex logic.
- Affordable for volume.
- Intuitive visual interface.
- Strong data tools.
Cons:
- Steeper learning for beginners.
- Fewer integrations than Zapier.
- No self-hosting.
Use Cases and Real-World ExamplesAutomate finance: Sync invoices from Xero to Google Sheets with AI categorization. For sales, route leads based on score to different CRMs. A 2025 logistics firm used Make to integrate IoT sensors with ERP, reducing delays by 50%.